Cadillac has announced an expansion of its pilot program called BOOK by Cadillac, which was started in New York City. This program is a luxury vehicle subscription service that gives people access to a variety of Cadillac vehicles on a month-to-month basis. Drivers in Los Angeles and Dallas will now have access to this unique program.
“Since BOOK by Cadillac was first introduced, we’ve seen widespread enthusiasm and demand from consumers who are seeking ways to complement traditional methods of buying or leasing a vehicle,” said Melody Lee, Global Director, BOOK by Cadillac. “BOOK by Cadillac has introduced entirely new customers to the brand and has been fully embraced by younger audiences as an innovative service that meets their ever-changing needs.
With the app, subscribers can browse a variety of Cadillac models, including the CT6 plug-in, ATS-V, XT5, and Escalade. They can then exchange the vehicle for a different one up to 18 times per year at a location of their choosing.
This program gives members the joys of ownership without long-term commitments or having to deal with maintenance, insurance, or cleaning—all handled by BOOK by Cadillac itself.
Here at Plaza Cadillac, we think this new program is a fantastic way to get to know the Cadillac brand and hope to see it expand to Florida sometime soon.