After a couple years of ads focusing on the sophistication of Cadillac vehicles, Cadillac advertising has taken a new, exciting approach. The previous ad campaigns, such as Cadillac’s “Dare Greatly” campaign, did a good job at elevating the brand to new heights in terms of luxury appeal, but what sets Cadillac apart from stuffier brands like Mercedes-Benz and BMW is its appeal to American drivers, who bring a little more personality to the luxury segment.
The new Cadillac ads, which were released last month, capture this personality with more fast-paced industry and new popular music. Songs featured in these new commercials include “Uptown Funk” by Mark Ronson and featuring the ever-talented Bruno Mars, “Fire” by Barns Courtney, and “Feel It Still” by Portugal. The Man.
According to Renee Rauchut, director of marketing at Cadillac, these new ads do a better job at capturing how fun Cadillac’s vehicles are to drive. “I wanted to tap more into the kind of human nature and fun and enthusiasm,” Rauchut explained. “That was important for us to get across. We are not just a luxury brand, we’re fun to drive.”
One of the new Cadillac ads is called “The Future Is Here,” which features the Super Cruise technology and the all-new Cadillac XT4.
Learn just how fun Cadillac vehicles can be with a visit to Plaza Cadillac.