Over that past few years Cadillac’s have been catching up quickly to the German luxury brands. Great products, with new technologies, and an upscale dealer experience combine to enhance Cadillac’s refined style. The continuous upgrading should keep the awards rolling in for Cadillac.
Corey Lockhart, a manager of one of the Cadillac dealerships being upgrades says, “Cadillac is trying to keep a common theme and image across its stores. Cadillac’s need to be sold out of luxury facilities….We’re expanding the building, the interior will be completely re-done…with the new Cadillac standards.”
To see Cadillac’s new vision we have to head to Ann Arbor, Michigian, where the first store to be updated is located. A joint effort be Gensler architects and Cadillac designers, the new buildings feature English Oak, porcelain tile, aluminum and brushed stainless steel. Theater lighting makes the cars feel like the pieces of art they were supposed to be. Large pieces of artwork show off Cadillac’s iconic heritage, and large studio-quality samples let customers feel the leather that is put in to every car and see the available colors.
One thing most people dislike with less luxurious brands is the service lounges. Customers say the new lounges at Cadillac dealerships are much more comfortable with a coffee bar, chrome lamps, mid-century modern lounge chairs and Saarinen marble tables.
To truly bring customer service to the top Cadillac partner with Ritz-Carlton hotels, the gold standard of customer service, to learn how they can please luxury car buyers. Ritz-Carlton even trained dealers and company personnel.
In the end, the core of the business are the cars that Cadillac produces. And in the last few years Cadillac has really been stepping up its game. And in the next few years Cadillac will launch more new or redesigned models, including the highly anticipated ATS.
Praise is coming in all around for Cadillac and the dealerships. To see what you are missing, stop by your local Cadillac dealer.