Cadillac has found yet another way to set itself apart in the ultra-competitive luxury car market. Now they are putting potential customers behind the wheel of the new 556-horsepower Cadillac CTS-V on a private racecourse, for an unforgettable experience.
The American luxury car maker is inviting more than 3,000 potential customers – most of whom are owners of a competing luxury/performance car – to their exclusive demonstration of the CTS-V.
Known as “V-Labs,” the events will feature a series of product demonstrations and one-on-one driver training, along with the opportunity to meet the drivers of Team Cadillac Racing, Johnny O’Connell and Andy Pilgrim.
The event is meant to give these potential buyers the opportunity to really compare other luxury and performance models to Cadillacs. And to do that Cadillac is giving attendees the ability to test drive BMW, Lexus, and Mercedes models.
These events are available by invitation only, but Cadillac did recently announce a public day-long course called “V-Series Performance Academy” that will be held at the Spring Mountain Motorsports Ranch outside Las Vegas on October 29-31.